Bob Lange

Bob Lange


Recent posts by Bob Lange

2 min read

6 Lead Generation Tactics for Small Businesses

By Bob Lange on 6/7/22 1:52 PM

Creating a steady stream of leads is vital for any small business. Having a consistent flow of leads allows business owners to year-over-year grow their contact/email list, sales opportunities, customer base and revenue.  Leads help your business grow but how do you generate them and what do you do with them? Following these six steps will help you gather leads and grow your business.

Topics: Lead Generation Marketing Strategy Small Business Social Media
3 min read

Are You Tracking Your Key Marketing Metrics?

By Bob Lange on 5/3/22 2:06 PM

A key part of any marketing strategy is tracking metrics. Without tracking metrics, you will never know what works (or doesn’t work) and how you need to pivot your strategy to achieve the most success for your business. Tracking metrics can be overwhelming due to the amount of data available to track but figuring out what is most important can help simplify the process. Here are four steps to help you develop and track your key marketing metrics.

Topics: Inbound Marketing Marketing Strategy KPIs Analytics
4 min read

Key Steps that should be included in your Annual Inbound Strategy Plan

By Bob Lange on 4/14/22 12:06 PM

As a marketer, we know how important it is for you to attract and retain your clients. Although you may be technically dedicated to the company’s marketing efforts, it is common for those working at a small business to wear many hats. Because of this, you may not always be able to solely focus on creating or following through with an annual strategic plan. 

Topics: buyer persona target audience buyer journey mapping content Content Marketing Inbound Marketing Process
2 min read

11 Types of Video to Use on Your Website

By Bob Lange on 9/10/20 8:33 AM

When it comes to video marketing, there are a host of options to consider. Video can be a very effective  strategy to engage and delight your audience — and move them along their buyer journey. And video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone.

Topics: Content Marketing Inbound Marketing Process Lead Generation
3 min read

Blogging Essentials for Lead Generation

By Bob Lange on 9/3/20 11:58 AM

Blogging — when done right — can increase your lead generation by a whopping 67%. It’s common knowledge that blogging is an excellent way to increase sales, so why do many businesses struggle to see results?

Topics: Content Marketing Lead Generation
3 min read

4 Solid Lead Generation Strategies That Will Help Your B2B Business Grow

By Bob Lange on 1/28/20 5:48 PM

According to HubSpot, lead generation continues to be the number one challenge for marketers at B2B businesses of all sizes.  It's understandable that B2B marketing teams are so focused on generating new leads—leads are, after all, as necessary to your business as gasoline is to your car—said differently, without enough leads at the top of your sales funnel, your business could stall.

Topics: Inbound Marketing Marketing Strategies
2 min read

The Benefits of CRMs for SMBs

By Bob Lange on 7/11/19 7:28 AM

Why a Customer Relationship Management (CRM) Platform Is a Necessity for Small Business (SMB) Growth

Topics: Inbound Marketing
3 min read

Inbound simplified! The 4 Key Service Offerings of an Inbound Agency.

By Bob Lange on 6/13/19 3:36 PM

As a marketing veteran, I sometimes shudder at the jargon and buzzwords that permeate our industry. As technology advances and marketing evolves, new “types” of marketing appear. (Here’s forty that are current considerations).

Topics: Inbound Marketing Inbound Marketing Program
4 min read

Are You Using Pillar Content?

By Bob Lange on 5/16/19 9:05 AM

One of the biggest quality of life improvements to come to content marketing has to be the pillar page. In many ways, it’s the natural evolution of inbound marketing, where information availability and content organization pay dividends. Let’s discuss the concept in more detail and how to put it into practice.

Topics: Inbound Marketing pillar pages pillar content
3 min read

Three Essentials for Driving Organic Traffic to Your Website

By Bob Lange on 1/12/18 1:19 PM

It is estimated that 89% of customers begin their buying journey with a search engine. Think about that. Think how consumer behavior has changed over the years. And more specifically, think about how consumers in your industry/category/niche (your prospects) have changed their buying habits over time. Have you adjusted accordingly?

Topics: Inbound Marketing SEO Marketing Strategies