Why Inbound Marketing

Traditional Marketing is Broken

Buyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness. Consider this:

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Wouldn’t it be great if instead of hunting down your buyers, you could swoop in and answer their questions while they’re making purchasing decisions? Inbound marketing turns your website into a magnet and pulls people towards your company by aligning your content with their interests.

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Inbound methodology addresses these market trends and puts in place strategies, tactics and tools that work as prospects advance through their buying journey.

  • Top of the Funnel (TOF) efforts are designed to increase online visibility and attract visitors through targeted content, SEO, social media, advertising and more.
  • Middle of the funnel (MOF) efforts are focused on converting visitors to leads by providing valuable content in return for contact information. You'll need content offers, calls to action (CTAs), custom landing pages, forms, etc. all designed to build trust with your visitors, and capture key contact information for future communications and turn the cold leads into sales opportunities.
  • Bottom of the funnel (BOF) efforts help you close the deal with visitor profiles, engagement metrics, lead scoring and more. You can customize proposals and empower sales staff with information and insight. And clear metrics and reporting allow you to analyze your marketing and sales efforts using closed-loop reporting.
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So what's your marketing/sales funnel look like? Embracing Inbound Marketing strategies, tactics, tools and methodoligies can transform your website from an online brochure into a consistent lead generation tool that delivers a measurable ROI on your marketing investment. Interested?

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