4 Solid Lead Generation Strategies That Will Help Your B2B Business Grow
According to HubSpot, lead generation continues to be the number one challenge for marketers at B2B...
Buyers are taking control and tuning out impersonal and interruptive old-school marketing tactics. We’re able to skip commercials, screen calls, and largely block out unwanted communications. This means that outbound marketing methods like cold calling, direct mail campaigns, and purchasing email lists are steadily losing their effectiveness. Consider this:
Wouldn’t it be great if instead of hunting down your buyers, you could swoop in and answer their questions while they’re making purchasing decisions? Inbound marketing turns your website into a magnet and pulls people towards your company by aligning your content with their interests.
Inbound methodology addresses these market trends and puts in place strategies, tactics and tools that work as prospects advance through their buying journey.
Simply, search engine optimization or SEO entails “being found” on the search engine results page (SERPs) for a relevant search query. Ranking in the top position depends on a hundreds of factors, and the algorithm changes regularly, but often can be attained with a combination of technical SEO, quality content and social sharing.
Successful social media marketing builds a sense of community and increases traffic through content and link sharing.
Effective social media marketing requires a targeted strategy to achieve optimum results. Integrating social media outreach with existing branding and marketing messages keeps conflict to a minimum.
Paid search marketing (or pay-per-click PPC advertising) includes sponsored ads on Google and Bing search engines, plus display ads on the display network. Paid search provides a lot of flexibility in getting your advertising messages in front of prospects, and provides marketers with a number of great benefits.
Email marketing presents more opportunities for your business and drives a better return on investment. With email marketing, your business can create deeper relationships with a wider audience at a fraction of the cost of traditional media.