The Web Analytics Association defines web analytics as:
” the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.”
True, but easier said than done. There is no shortage of datapoints, and information overload can be all too common. The real challenge of web analytics is sifting through all that data and discovering actionable insights that can impact your marketing efforts. Finding the right tools and performance measures to use in dashboards, alerts and for optimization is needed to get the most from analytics. Google Analytics is a fantastic tool, but getting the most from it requires careful setup.
Have you seen an episode of Shark Tank when the entrepreneur pitching a new business idea to the “sharks” fumbles when being grilled about their production or sales data? Typically it ends with the sharks shaking their heads and lamenting “How can you not know your numbers?!!” This usually results in no investment offers from the sharks. Well, do you as a business owner know how your site is performing? Do you have a clear picture of your online visibility? How are people finding you online? Where are they coming from? Are your site visitors interacting with your site? What is your most popular content? What are your most common click paths? How often are visitors converting to valuable leads? Most importantly, what is your overall return on your marketing investment?
This is the type of information that is critical to effective digital marketing and overall business success.
Need help collecting, measuring, analyzing and reporting your web data?