Paid search marketing (or pay-per-click PPC advertising) includes sponsored ads on Google and Bing search engines, plus display ads on the display network. Paid search provides a lot of flexibility in getting your advertising messages in front of prospects. Traditionally, text ads are displayed on search engine results pages based on specific search queries. In addition, display ads can be targeted to specific sites or demographics, and “retargeting” campaigns can display your messages to specific users after specified “triggers” are met.
Paid Search provides marketers with a number of great benefits, including:
Does Paid Search fit into your marketing mix?