Revv Partners Blog

The Benefits of CRMs for SMBs

7/11/19 7:28 AM / by Bob Lange posted in Inbound Marketing

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Why a Customer Relationship Management (CRM) Platform Is a Necessity for Small Business (SMB) Growth

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Inbound simplified! The 4 Key Service Offerings of an Inbound Agency.

6/13/19 3:36 PM / by Bob Lange posted in Inbound Marketing, Inbound Marketing Program

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As a marketing veteran, I sometimes shudder at the jargon and buzzwords that permeate our industry. As technology advances and marketing evolves, new “types” of marketing appear. (Here’s forty that are current considerations).

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Are You Using Pillar Content?

5/16/19 9:05 AM / by Bob Lange posted in Inbound Marketing, pillar pages, pillar content

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One of the biggest quality of life improvements to come to content marketing has to be the pillar page. In many ways, it’s the natural evolution of inbound marketing, where information availability and content organization pay dividends. Let’s discuss the concept in more detail and how to put it into practice.

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3 Phases to Build Your Inbound Marketing Program

2/27/19 2:45 PM / by Dennis Hart posted in Inbound Marketing, Inbound Marketing Program, Inbound Marketing Process

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There’s a reason that 71 percent of global marketers use inbound marketing as their primary strategy. It’s because it works.

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Building a Data Driven Marketing Program

4/3/18 9:40 AM / by Dennis Hart posted in SEO, Digital Marketing Management, Marketing Strategies

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For many small business owners, marketing is all about getting the word out as much as possible through social media, paid advertisements, and being found in organic search using SEO. But hidden inside all those routine marketing efforts is a treasure trove of data. Business owners can use this data to find out what’s working in their marketing strategy and what’s not. Yet, so many business owners simply ignore these powerful analytics instead of letting them inform their business decisions. As overwhelming as data analytics can seem, it’s just about assembling the right tools and data points and making sense of all the facts and figures. According to Harvard Business Review, marketers spend around 11% of their overall budget on analytics.

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Three Essentials for Driving Organic Traffic to Your Website

1/12/18 1:19 PM / by Bob Lange posted in Inbound Marketing, SEO, Marketing Strategies

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It is estimated that 89% of customers begin their buying journey with a search engine. Think about that. Think how consumer behavior has changed over the years. And more specifically, think about how consumers in your industry/category/niche (your prospects) have changed their buying habits over time. Have you adjusted accordingly?

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The Importance of Consistently Adding Fresh Content to Your Site

10/6/17 9:05 AM / by Nikki Madison posted in Content Marketing

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Google rankings can make or break your online presence. While not necessary to be the number one result for each and every keyword, it is necessary to show up on the first page of results that are typed into that search bar. Defined as organic traffic, Google ranks your page's "worthiness" based on a number of different factors including quality of content, traffic, domain authority, and freshness.

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Think Like a Publisher. Why New Content Is Important for Marketing Your Business

11/9/16 9:00 AM / by Nikki Madison posted in Inbound Marketing, Content Marketing

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Consumers are being constantly bombarded by sales advertisements every day on TV, radio, billboards and the Internet. Marketing companies are finding, however, that their hoped-for audience has basically turned off to these traditional forms of advertising – using DVR units that skip over TV commercials and surfing online to gather information while mostly oblivious to the banners, pop-ups and other "in your face" promos plaguing that environment. Some even employ the use of ad blockers to filter out all of the irrelevant garbage inundating the Internet.

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Inbound Marketing for Professional Service Firms

10/26/16 9:05 AM / by Nikki Madison posted in Inbound Marketing, Professional Service Firms, Marketing Strategies

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Finally. Something about marketing finally adds up to your left-brain way of thinking.

It's called inbound marketing, and while it's been sharing the stage with other marketing strategies for about 10 years, it has assumed center stage for only about the last two. As it continues to draw new devotees, understand that it can launch your professional services firm head and shoulders above your competitors – if, that is, your tactics are guided by a comprehensive marketing strategy.

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2017 Marketing Planning and Budgeting: An Inbound Gut-check

10/11/16 9:33 AM / by Nikki Madison posted in Inbound Marketing, marketing

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It's the start of Q4, and that means it's time to take stock of where you're at compared with where you planned to be. This inevitably leads to some strategizing on the inbound marketing front so you can get in prime position in 2017.

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