Being a small business owner is a tough job. Staying up to date on ways to help make your job simpler and your business more successful can go a long way. One consideration is understanding the importance and benefits of using a CRM, also known as customer relationship management software. At its core, HubSpot is a CRM platform, but it is so much more. With the ability to add additional hubs for marketing, sales, service, & operations, it is a platform to grow with your business. 

About HubSpot

Simply, HubSpot is a CRM platform that connects everything scaling companies need to deliver a best-in-class customer experience in one place. What this actually means is that it is a one-stop tool for you to track marketing, sales, and service efforts and your entire team can access it at the same time.

Within the platform you can:
  • Build a website
  • Publish blog content
  • Manage/publish social media content
  • Create email marketing
  • Manage leads and more

Marketing Hub

The HubSpot Marketing Hub is a powerful addition to the CRM platform. It provides users with a comprehensive set of tools for managing their marketing campaigns, including email marketing, social media management, and lead capture. The Marketing Hub also offers a robust set of analytical tools for tracking campaign performance and understanding customer behavior. As a result, the HubSpot Marketing Hub provides a complete solution for managing marketing campaigns and building relationships with customers. 

sales Hub

The HubSpot Sales Hub gives sales teams the ability to track their performance, manage their pipeline, and close more deals. The Sales Hub also offers a number of features that are designed to help salespeople increase their productivity, including:
  • A centralized database of leads and customers
  • The ability to create and track custom sales rules
  • Integrated email and calendar tools
  • A built-in CRM system

With the Sales Hub, sales teams have everything they need to manage their business in one place. The HubSpot Sales Hub makes it easy to stay organized and focused on your goals, so you can close more deals and grow your business.

service Hub

The HubSpot Service Hub provides a complete view of the customer, including their contact information, communication history, and support tickets. This gives customer service reps a complete picture of the customer so they can provide the best possible service. In addition, the Service Hub includes a knowledge base and a self-service portal so customers can find answers to their questions without having to contact customer service. This reduces the number of support tickets and helps to improve customer satisfaction. The Service Hub also includes a live chat function so customers can get help in real-time. Overall, the HubSpot Service Hub is a valuable addition to the CRM platform that can help to improve customer service and reduce support ticket volume.

operations Hub

HubSpot's CRM is already a powerful tool for managing customer relationships, but the new Operations Hub takes it to a whole new level. The Ops Hub brings together all of the tools that sales and support teams need to manage their workflows in one convenient place. From tracking customer interactions and managing order fulfillment to monitoring team performance and analyzing customer feedback, it provides everything that teams need to optimize their workflows and deliver outstanding results. And because the Operations Hub is integrated with the rest of the HubSpot platform, teams can seamlessly share data and insights across the entire organization, making it easier than ever to provide an exceptional experience for customers.

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About the HubSpot CRM

Managing leads is essential to the success of your small business. Using HubSpot’s free CRM makes it easy to nurture leads until they are ready to be passed onto the sales team. In the HubSpot CRM employees can organize, automate, and keep track of all interactions with a company or lead. 


An important benefit of the HubSpot platform is that it provides visibility for the entire team. Because your team may be relatively small and many team members work on a variety of tasks, this allows everyone to be on the same page about where a lead stands. Each team member can see what step the lead is on and what the next step is. 

Another benefit is the conversation tracking piece. Conversation tracking allows you to see the latest interaction with a customer, who the interaction was with, and any important details to know. Tracking these help your team saves time by not having to ask another person what the last conversation was that they had with someone.

Not sure where to start with a CRM?
Download our new eBook  "The Beginner's Guide to CRM"


If you still aren’t convinced with the HubSpot CRM yet, this should help:

  • It has a 97% satisfaction score
  • 4.5/5 user reviews rating
  • 9.8/10 online top CRM software ranking
  • Unlimited data storage
  • 1,000,000 contacts for free

When you purchase the HubSpot CRM Suite you get access to all HubSpot’s services including the Marketing Hub mentioned earlier. If you are just interested in the CRM piece, it is completely FREE! If you have questions about HubSpot and how it will benefit your small business, schedule a call with Revv Partners.

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Bob Lange

Written by Bob Lange