3 min read

2017 Marketing Planning and Budgeting: An Inbound Gut-check

By Nikki Madison on 10/11/16 9:33 AM

It's the start of Q4, and that means it's time to take stock of where you're at compared with where you planned to be. This inevitably leads to some strategizing on the inbound marketing front so you can get in prime position in 2017.

Topics: Inbound Marketing marketing
2 min read

Have You Really Clarified Who You Are Talking to in Your Marketing?

By Bob Lange on 7/20/16 9:00 AM

While we don’t necessarily recommend the 1976 psychological thriller Taxi Driver starring Robert De Niro unless you enjoy films about scary, messed-up, violent psychopaths, it’s interesting to note that there’s a one-minute and 20-second scene in the movie that nearly everyone old enough to remember will remember. It’s the oft-repeated line, “You talkin’ to me?” According to IGN, a leading movie review site, this scene is the 4th top moment in movie history. In fact, even those unfamiliar with the film are likely familiar with this small bit of dialogue.

Topics: Inbound Marketing buyer persona target audience marketing