As a marketer, we know how important it is for you to attract and retain your clients. Although you may be technically dedicated to the company’s marketing efforts, it is common for those working at a small business to wear many hats. Because of this, you may not always be able to solely focus on creating or following through with an annual strategic plan.
4 min read
Key Steps that should be included in your Annual Inbound Strategy Plan
By Bob Lange on 4/14/22 12:06 PM
Topics: buyer persona target audience buyer journey mapping content Content Marketing Inbound Marketing Process
2 min read
Have You Really Clarified Who You Are Talking to in Your Marketing?
By Bob Lange on 7/20/16 9:00 AM
While we don’t necessarily recommend the 1976 psychological thriller Taxi Driver starring Robert De Niro unless you enjoy films about scary, messed-up, violent psychopaths, it’s interesting to note that there’s a one-minute and 20-second scene in the movie that nearly everyone old enough to remember will remember. It’s the oft-repeated line, “You talkin’ to me?” According to IGN, a leading movie review site, this scene is the 4th top moment in movie history. In fact, even those unfamiliar with the film are likely familiar with this small bit of dialogue.