2 min read

Mapping Content to Each Phase of the Funnel

By Nikki Madison on 9/28/16 9:05 AM

If you're beginning to think of creating a content marketing strategy as akin to a dating strategy, you've got the right idea. Yes, it can be a beguiling and perplexing process, but when you extend the metaphor, you can demystify the process and set it on the right track – with mutually beneficial results.

Topics: Inbound Marketing buyer journey mapping content