4 min read

Key Steps that should be included in your Annual Inbound Strategy Plan

By Bob Lange on 4/14/22 12:06 PM

As a marketer, we know how important it is for you to attract and retain your clients. Although you may be technically dedicated to the company’s marketing efforts, it is common for those working at a small business to wear many hats. Because of this, you may not always be able to solely focus on creating or following through with an annual strategic plan. 

Topics: buyer persona target audience buyer journey mapping content Content Marketing Inbound Marketing Process
2 min read

11 Types of Video to Use on Your Website

By Bob Lange on 9/10/20 8:33 AM

When it comes to video marketing, there are a host of options to consider. Video can be a very effective  strategy to engage and delight your audience — and move them along their buyer journey. And video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone.

Topics: Content Marketing Inbound Marketing Process Lead Generation
3 min read

Blogging Essentials for Lead Generation

By Bob Lange on 9/3/20 11:58 AM

Blogging — when done right — can increase your lead generation by a whopping 67%. It’s common knowledge that blogging is an excellent way to increase sales, so why do many businesses struggle to see results?

Topics: Content Marketing Lead Generation
2 min read

The Importance of Consistently Adding Fresh Content to Your Site

By Nikki Madison on 10/6/17 9:05 AM

Google rankings can make or break your online presence. While not necessary to be the number one result for each and every keyword, it is necessary to show up on the first page of results that are typed into that search bar. Defined as organic traffic, Google ranks your page's "worthiness" based on a number of different factors including quality of content, traffic, domain authority, and freshness.

Topics: Content Marketing
2 min read

Think Like a Publisher. Why New Content Is Important for Marketing Your Business

By Nikki Madison on 11/9/16 9:00 AM

Consumers are being constantly bombarded by sales advertisements every day on TV, radio, billboards and the Internet. Marketing companies are finding, however, that their hoped-for audience has basically turned off to these traditional forms of advertising – using DVR units that skip over TV commercials and surfing online to gather information while mostly oblivious to the banners, pop-ups and other "in your face" promos plaguing that environment. Some even employ the use of ad blockers to filter out all of the irrelevant garbage inundating the Internet.

Topics: Inbound Marketing Content Marketing