Being a small business owner is a tough job. Staying up to date on ways to help make your job simpler and your business more successful can go a long way. One consideration is understanding the importance and benefits of using a CRM, also known as customer relationship management software. At its core, HubSpot is a CRM platform, but it is so much more. With the ability to add additional hubs for marketing, sales, service, & operations, it is a platform to grow with your business.