---
title: Digital Marketing Blog | Inbound Marketing | Revv Partners Inc | Google Analytics
description: Google Analytics | News, Insights, Opinions, Tidbits & more on topics including Digital Marketing Management, Inbound Marketing, Content marketing, SEO, Social Media, Paid Search, Web Analytics
---

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###### 3 min read

## [Universal Analytics vs. Google Analytics 4: What You Need to Know](https://www.revvpartners.com/blog/universal-analytics-vs-google-analytics-4)

 By [Bob Lange](https://www.revvpartners.com/blog/author/bob-lange) on 4/3/23, 1:23 PM

[![](https://www.revvpartners.com/hubfs/myriam-jessier-eveI7MOcSmw-unsplash.jpeg)](https://www.revvpartners.com/blog/universal-analytics-vs-google-analytics-4)

As a small business owner, it is so important to understand the power of analytics and what it can do for your business. While many business owners are familiar with Google Analytics, the next generation of the platform is finally here, and it’s designed with the future of measurement in mind. Google Analytics 4 (GA4) is a new and improved platform that will help you better understand your customer journey, provide more predictive capabilities, directly integrate with media platforms, and drive more actions to be taken on your website. Learn more about the benefits of GA4 and how you can get started with GA4 below.

###### Topics: [Analytics](https://www.revvpartners.com/blog/topic/analytics) [HubSpot](https://www.revvpartners.com/blog/topic/hubspot) [Google Analytics 4](https://www.revvpartners.com/blog/topic/google-analytics-4) [Google Analytics](https://www.revvpartners.com/blog/topic/google-analytics)

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###### [Is Your Professional Services Firm Missing These 8 Essential Digital Strategies?](https://www.revvpartners.com/blog/professional-service-firm-essential-digital-strategies)

In today’s digital-first world, a robust online presence is essential for professional service...

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