3 min read

First-Party Cookies vs. Third-Party Cookies and Why It Matters

By Bob Lange on 8/22/22 10:58 AM

Although many may think third-party cookies are simply an upgraded version of first-party cookies, it is not necessarily the case. The main differences between first and third-party cookies are:

  • Setting the cookie: A first-party cookie is set by your web server or any JavaScript you have loaded onto this website. Third-party cookies can come from an advertising vendor, as well as code that has been put on our site directly and henceforth recognized with these technologies called "third parties."
  • Cookie availability: Cookies are a way to remember what you have chosen on one website so that they can be restored when visiting another site. First-party cookies will only show up if the domain which created them is also being used as an entry point, while third-party ones should work cross-domain without any issues whatsoever!
  • Browser support/blocking: The user can delete third-party cookies from their browser, but many browsers block this action by default. First-party cookie support is universal across all browsers and deleted ones will not be stored on your computer unless you enable them first!

There are so many differences that third-party cookies are now being phased out from many web browsers. This is a big change for advertisers and knowing what to expect ahead of time can help you use this change to your advantage.

Topics: Marketing Strategy Small Business Third Party Cookies Data First Party Cookies
3 min read

Saying Goodbye to Third-Party Cookies

By Bob Lange on 8/22/22 10:50 AM

A cookie is a delicious treat that comes in a variety of flavors, but it also is a file that remembers website configurations, such as left items in your online shopping cart or other personal data. There are two different types of these cookies, first-party and third-party. Website owners use these cookies in a variety of ways for their advertising and marketing strategies. Third-party cookies have been used for many years to track website visitors. Using the information provided by these cookies, we can improve the user experience, learn what our visitors are viewing when they are not on our own website, and help us target ads based on this data collection. Unfortunately, the way we use these cookies is being phased out in an effort to protect website users asking for more privacy.

Topics: Marketing Strategy Small Business Third Party Cookies Data