HubSpot is a powerful platform that helps you accomplish many different tasks. With all of its
capabilities, it is essential to keep the platform organized so you can get the best use out of it. We’re
going to share best practices on how to keep your HubSpot Portal organized and how to audit the
information in the software to narrow any gaps or opportunities you may be missing out on utilizing.

Being a small business owner is a tough job. Staying up to date on ways to help make your job simpler and your business more successful can go a long way. One consideration is understanding the importance and benefits of using a CRM, also known as customer relationship management software. At its core, HubSpot is a CRM platform, but it is so much more. With the ability to add additional hubs for marketing, sales, service, & operations, it is a platform to grow with your business. 

A key part of any marketing strategy is tracking metrics. Without tracking metrics, you will never know what works (or doesn’t work) and how you need to pivot your strategy to achieve the most success for your business. Tracking metrics can be overwhelming due to the amount of data available to track but figuring out what is most important can help simplify the process. Here are four steps to help you develop and track your key marketing metrics.

If you’re not using an AI-powered chatbot on your website, you’re missing out on potential leads. 

According to HubSpot, lead generation continues to be the number one challenge for marketers at B2B businesses of all sizes.  It's understandable that B2B marketing teams are so focused on generating new leads—leads are, after all, as necessary to your business as gasoline is to your car—said differently, without enough leads at the top of your sales funnel, your business could stall.

Why a Customer Relationship Management (CRM) Platform Is a Necessity for Small Business (SMB) Growth

As a marketing veteran, I sometimes shudder at the jargon and buzzwords that permeate our industry. As technology advances and marketing evolves, new “types” of marketing appear. (Here’s forty that are current considerations).

One of the biggest quality of life improvements to come to content marketing has to be the pillar page. In many ways, it’s the natural evolution of inbound marketing, where information availability and content organization pay dividends. Let’s discuss the concept in more detail and how to put it into practice.

There’s a reason that 71 percent of global marketers use inbound marketing as their primary strategy. It’s because it works.

It is estimated that 89% of customers begin their buying journey with a search engine. Think about that. Think how consumer behavior has changed over the years. And more specifically, think about how consumers in your industry/category/niche (your prospects) have changed their buying habits over time. Have you adjusted accordingly?