If you’re not using an AI-powered chatbot on your website, you’re missing out on potential leads. 

According to HubSpot, lead generation continues to be the number one challenge for marketers at B2B businesses of all sizes.  It's understandable that B2B marketing teams are so focused on generating new leads—leads are, after all, as necessary to your business as gasoline is to your car—said differently, without enough leads at the top of your sales funnel, your business could stall.

For many small business owners, marketing is all about getting the word out as much as possible through social media, paid advertisements, and being found in organic search using SEO. But hidden inside all those routine marketing efforts is a treasure trove of data. Business owners can use this data to find out what’s working in their marketing strategy and what’s not. Yet, so many business owners simply ignore these powerful analytics instead of letting them inform their business decisions. As overwhelming as data analytics can seem, it’s just about assembling the right tools and data points and making sense of all the facts and figures. According to Harvard Business Review, marketers spend around 11% of their overall budget on analytics.

It is estimated that 89% of customers begin their buying journey with a search engine. Think about that. Think how consumer behavior has changed over the years. And more specifically, think about how consumers in your industry/category/niche (your prospects) have changed their buying habits over time. Have you adjusted accordingly?

Finally. Something about marketing finally adds up to your left-brain way of thinking.

It's called inbound marketing, and while it's been sharing the stage with other marketing strategies for about 10 years, it has assumed center stage for only about the last two. As it continues to draw new devotees, understand that it can launch your professional services firm head and shoulders above your competitors – if, that is, your tactics are guided by a comprehensive marketing strategy.