Dennis Hart

Dennis Hart

Recent posts by Dennis Hart

2 min read

3 Phases to Build Your Inbound Marketing Program

By Dennis Hart on 2/27/19 2:45 PM

There’s a reason that 71 percent of global marketers use inbound marketing as their primary strategy. It’s because it works.

Topics: Inbound Marketing Inbound Marketing Program Inbound Marketing Process
3 min read

Building a Data Driven Marketing Program

By Dennis Hart on 4/3/18 9:40 AM

For many small business owners, marketing is all about getting the word out as much as possible through social media, paid advertisements, and being found in organic search using SEO. But hidden inside all those routine marketing efforts is a treasure trove of data. Business owners can use this data to find out what’s working in their marketing strategy and what’s not. Yet, so many business owners simply ignore these powerful analytics instead of letting them inform their business decisions. As overwhelming as data analytics can seem, it’s just about assembling the right tools and data points and making sense of all the facts and figures. According to Harvard Business Review, marketers spend around 11% of their overall budget on analytics.

Topics: SEO Digital Marketing Management Marketing Strategies