Think about it. The internet and digital media are changing marketing today like television did back in the 50's . As homes added TVs to their living rooms, businesses had to figure out how to deal with this new media where customers could actually see the products.

Among marketing and sales management, the analogy of a funnel has been around for a long time. Essentially, it tracks the progression of a prospect as they move through each phase of the buying process, from awareness to satisfied customer. Each company will have its own variation, depending on its unique situation, target audience, product/service offerings, buying process, etc. And with today's digital marketing strategies, the analogy has never been more accurate. With digital marketing efforts, there's no shortage of data. In fact, the difficulty can be too much information. Using a simple, three-part structure like a funnel helps you target specific areas of your strategies to determine what is working and what needs to be improved.