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So What's Inbound?

Simply, Inbound is a marketing & sales methodology that is designed to draw visitors and prospects in, rather than outwardly pushing a brand, product or service onto prospects. Inbound utilizes a combination of marketing strategies – content marketing, search engine optimization,  social media, email and more in creative ways to attract attention, increase reach, and drive quality traffic, engagement and conversions. 

The inbound "flywheel" model is a simple way of visualizing your company’s marketing, sales and service efforts. By attracting customers who have a problem you can solve, by engaging with them on their own terms, and by delighting them at every stage of their buyer’s journey, you'll create the momentum that will drive your company’s growth. Read more.