Attracting Visitors
The top of the marketing funnel is all about having an online presence, and being found when your prospects are ready to buy.
Attracting a steady flow of interested prospects is a threefold challenge to online businesses. The most successful digital marketers have multiple points of contact such as a fully developed website, a regularly updated blog, and a consistent presence on one or more social media platforms. The next challenge is the sourcing of traffic through a variety of proven strategies. Finally, the marketer needs to balance multiple objectives that work together to create a synergy of success.
Attraction brings qualified visitors to your site or social media page. It’s easy to become overwhelmed by the many opportunities in social media. While Facebook is the best known social site, others may offer significant advantages. For example, Pinterest graphics can be shared worldwide in minutes. Some marketers believe that Google+ members receive preferential treatment in search results. Matching your core products and services to the right blend of social media can raise your lead generation to dizzying new heights.
Blogging is a special challenge. Done properly, a blog can generate an intensely loyal following and inspire steady growth through sharing. But a blog that reads like the spiel of a carnival sideshow pitchman can do more harm than good. Working with a blogging expert can help you reach the optimum blend of helpful knowledge, entertaining style, search-optimized keywords and phrases and the convenience of one-click sharing.
As a general rule, the more visitors you have, the more sales you make. So for most digital marketers, driving traffic is a fundamental goal. Improving online visibility through community forums, blogging, and social media are common tactics, as well as organic search, search engine optimization (SEO), social sharing, viral media, link building and directory listings. However, the single most effective strategy has traditionally been quality content. The creation and promotion of quality original information serves to meet the multiple objectives of establishing expertise in your field, demonstrating your understanding of your customers’ needs, and setting the stage to initiate inquiries and open a dialogue with prospective customers.
It’s important to constantly review and analyze site statistics with the goal of monitoring your site’s effectiveness and maximizing your conversion rate. Once you have maximized your conversion rate, you can reap the full benefit of investing in such tools at paid search and online advertising.
Without a steady flow of new and returning visitors, sales will suffer. Attraction tactics are constantly evolving, as creative marketers discover newer and more effective methods. Search algorithms are periodically updated to provide more relevant results. An expert promotional team like Revv can help you fine-tune the multiple aspects of marketing your products and services. What can we do for you today?
