What they might not have told you was the significance of search engine optimization. It's great that you've got a website published, but so does everyone else. Unless someone is searching specifically for your business by its exact name, they may have trouble finding you. You need to use search engine optimization to make certain people who don't know you can find you.
Each search engine operates from an algorithm that calculates the relevance of websites to the search terms people enter. To make your website show up at the top of those searches, you need to be sure you're working with those calculations. Consider these things:
Clearly businesses that naturally get to the top of the first page of an internet search are more likely to be the ones people select. With a little bit of research, you can make certain that your webpage is at the top of those lists. Search engines have been known to adjust their algorithms as many as 500 times per year. Thankfully, most of those adjustments are meant to thwart people who manipulate the results rather than people offering valuable content.
While it can be time consuming and requires constant monitoring, you can ensure search engine optimization in a few simple ways.
Search engine optimization puts your website to work for you finding leads and converting them to customers.
Interested in learning more about SEO, and how to grow your online visibility, and traffic? Let's talk.