When it comes to video marketing, there are a host of options to consider. Video can be a very effective strategy to engage and delight your audience — and move them along their buyer journey. And video production is more cost-effective than ever — you can shoot in high-quality, 4K video with your smartphone.
The following styles are "thought starter" considerations for adding video to your marketing mix:
Talking head videos are when someone is talking directly to the person watching, and they’re facing the camera.
Nothing sells a customer on your products and services like honest testimonials from one of your best customers. And, when it’s in video format, it’s even more effective.
Do you have a product that is hard for people to use without some instructions? Create a product demonstration video to show people how it works.
FAQ pages aren't exactly riveting reading & they can be downright annoying. I mean, who wants to scroll through and read all that — right? Make your FAQ questions more entertaining with an interview-stye Q&A video.
Do you want to tell a story through photos you took at an important conference, event, or maybe even a corporate retreat? Make a photo montage video!
Does your business sell products or services in a specialized industry, like IT, engineering, or robotics? Explainer videos are great for simplifying complex topics.
Do you offer coaching or other training services? How-To videos show people how to do something, step-by-step, from start to finish.
Are you running a special promotion or event? Promo videos grab your audience’s attention and make them want to learn more.
Are you an industry leader? Show off your expertise and wisdom with a thought leadership video by educating your audience on any new idea, method, or product you've created.
Webinars are live video events that can be pre-recorded, or recorded live for later use. They can be educational, informative, or even inspirational.
Allow customers to connect with your brand by sharing a behind-the-scenes look at your companies’ culture.
Is video part of your marketing strategy? Are there opportunities to use video to educate and/or nurture your leads, prospects and customers? See the opportunity, but overwhelmed with details on how to capture, edit, publish and promote video? Let's chat.